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POWER COMMUNITY YOUTH PROGRAM TAKES OFF WITH ADELAIDE AIRPORT LTD
Source: Adelaide Airport
23/02/2012

Power Community Ltd welcomes Adelaide Airport Ltd as Regional Partner for its widely
acclaimed Power Community Youth Program.
Power Community Ltd is a separate entity established by the Port Adelaide Football Club to
deliver community programs in South Australia. The Power Community Youth Program
delivers healthy lifestyle messages to thousands of primary school aged children every year.
Launching the partnership today, Power Community Ltd general manager Darren Adamson
said the significant support of Adelaide Airport Ltd would allow the Power Community Youth
Program to reach more children in more areas of South Australia.
gWe already reach more than 30,000 students in 120 schools every year,h Mr Adamson said.
gCurrently around 50 of those schools are in regional areas, but the partnership with
Adelaide Airport Ltd will help us take the program to more areas and in doing so widen our
commitment to students outside of the city and suburbs.
gOur players love the opportunity of interacting with children in country communities and
experience tells us that the kids enjoy meeting and learning from high profile athletes.h
Adelaide Airport Ltd Managing Director Mark Young said the company was proud to back
such an important regional initiative.
"AAL is always keen to support initiatives that reach out to some of the more remote parts
of South Australia. The Power Community Youth Program is the perfect fit in helping us
connect with regional communities," Mr Young said.
"Our own staff intend to play a hands]on role in this partnership by taking part in a number
of the visits and recommending regional communities for engagement."
The Power Community Youth Program was created in 1999 by Port Adelaide great Russell
Ebert and pioneered the employment of AFL footballers on their weekly days off to deliver
educational messages and serve as role models for young people.
With additional support from Key Partners BHP Billiton and the Government of South
Australia, the Community Youth Program also draws on the experience and profile of female
athletes including Anna Meares (Olympic cyclist), Ashley Ebert (ETSA Contax netballer) and
Ruth Wallace (Adelaide United W]League soccer player).
The sportsmen and women encourage primary school children to make the right choices,
with an emphasis on healthy eating, physical activity and no smoking.
Students in Port Augusta, Port Pirie and surrounding towns experienced the Community
Youth Program last week as a part of Port Adelaidefs AFL Australia Post Community Camp.
This week, senior players Robbie Gray and Brad Ebert are embarking on a tour of Whyalla,
with schools in Roxby Downs, Ceduna, Port Lincoln and Mount Gambier also on the Power
Community Youth Program itinerary for 2012.
The success of the Power Community Youth Program was confirmed by a 2011 external
evaluation undertaken by the Drug and Alcohol Services Council which found gthe results c
suggest that the PCYP was successful in increasing student knowledge and awareness
regarding healthy lifestyle factorsh.

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